JJUIN is a home line built around cultural artifacts collected by its founders across years of international travel. Objects with history, weight, and provenance. The challenge was separating their collections from the thousands of similar-looking pieces, with no email list and no digital footprint, and holding the position they deserved: collectible fine art.
I helped develop the brand identity and e-commerce website through Shopify. I also managed ongoing digital marketing efforts across email and Instagram, including monthly campaigns, emailers, homepage banner refreshes, and new collection launches. This included taking the studio shots of each object and using AI image compositing to place them into home and hospitality environments, giving buyers a true sense of each piece without the scale of a multi-location shoot.
Designed under the direction of:
Jonina Skaggs, Art Director
Bradley Skaggs, Creative Director
Jonina Skaggs, Art Director
Bradley Skaggs, Creative Director
Brand Identity & Website
Digital Marketing
AI Hybrid Product Photography
