In today’s fast-paced world, fast food often feels like the most convenient option, but it comes at a cost to both mind and body. The Switch It Up Campaign confronts these effects head-on, aiming to educate and inspire healthier eating habits on the go through interactive design and engaging storytelling. This environmental poster series, animated billboard advertisement, and prototyped website feature custom illustration and photography of sandwiches. By presenting information in a clear and visually compelling way, the campaign empowers consumers to make more informed, health-conscious choices.
Website
Environmental Poster Series
The posters are a mix of photography, illustration, ripped paper effects, and Photoshop
"Introduction" Poster
"Exposing the Bad" Posters
Front & Back series
Front & Back series
"Discover the Good" Poster
Animated Billboard
The billboard development process went through different versions of sketches and storyboarding to convey the overall messaging of the campaign into a 9-second animation.
Logo & Imagery
Left: Switch It Up logo. Right: Main food imagery. Unhealthy-looking burger photograph (left), appetizing burger illustration (center), healthier-looking sandwich (right)
